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Unlock the Secrets of Beauty-From-Within

In the ever-evolving world of beauty and wellness, the concept of beauty-from-within is gaining unprecedented momentum. Let’s look at the latest trends in nutricosmetics and market insights that are shaping the future of beauty and health.


The global women’s health and beauty supplement market reached $53.4 billion in 2022 with expectations to reach almost $80 billion by 2030. Nutricosmetics, where nutrition meets cosmetics, is revolutionizing the way we approach beauty that focuses on enhancing beauty from the inside out, using dietary supplements and functional foods to support and improve skin, hair, and overall appearance. The rising demand for natural and effective solutions, shifts the focus towards ingredients that support internal health, ultimately reflecting on the outside.

Trending Ingredients

Celery: Nature’s Beauty Elixir

Celery powder is not just a versatile ingredient; it’s a powerhouse of nutrients that can transform your beauty regimen. 

  • Hydration Boost: Rich in water content, celery powder helps keep your skin hydrated and glowing.
  • Anti-Inflammatory Properties: Celery powder is packed with antioxidants and anti-inflammatory compounds that can help reduce skin irritation and blemishes.
  • Digestive Health: By promoting healthy digestion, celery powder supports a clear and radiant complexion.
  • Nutrient Density: Celery powder is concentrated with essential vitamins and minerals that nourish the body and enhance skin health.

Synbiotics: Your Gut’s Best Friends

The dynamic duo of probiotics and prebiotics is revolutionizing the beauty industry. These beneficial bacteria and their fibrous partners are not only good for your gut but also for your skin.

  • Nutrient Absorption: Prebiotics are non-digestible fibers that nourish the good bacteria in your gut. They’ve been linked to improved intestinal absorption of nutrients, leading to a clearer, healthier complexion.
  • Healthy Gut Flora: Probiotics are the live beneficial bacteria that balance the gut microbiome, reducing inflammation and enhancing skin barrier function. Regular intake can lead to fewer breakouts and a more even skin tone.
  • Blood Sugar Control: A healthy gut microbiota can help regulate blood sugar levels and insulin sensitivity and a robust immune system.

Collagen Peptides: From Head to Toe

Known for improving skin and nails, collagen peptides are a staple in many nutricosmetics. While most commonly sourced from bovine and other animals, continued innovation in collagen supplements has expanded to plant-based sources, including marine collagen and bioactive peptides.

Riding the wave of change, the beauty landscape is shifting with a growing demand for products that not only enhance appearance but also contribute to overall well-being. Customers are seeking holistic solutions that align with their lifestyle and values, reflecting a deeper understanding of the connection between nutrition and beauty.6


Market Insights

The beauty-from-within segment of the nutraceutical/dietary supplement industry has seen several significant evolutions in recent years that will continue to be a priority for brands, manufacturers, and consumers.

Personalized Nutrition

  • DNA-Based Supplements: Companies are increasingly offering supplements tailored to individual genetic profiles, providing personalized solutions for skin health, aging, and overall wellness.
  • Microbiome Testing: By analyzing gut microbiome data, personalized probiotic and prebiotic supplements are being developed to enhance skin health and overall beauty.

Advanced & Innovative Delivery Systems

  • Nanotechnology: Enhanced bioavailability and targeted delivery of active ingredients are being achieved through nanotechnology, ensuring more effective results.
  • Encapsulation Techniques: Liposomal and other encapsulation methods protect active ingredients and improve absorption.
  • Convenient Formats: Innovations in delivery formats such as gummies, powders, drinks, and sachets are making it easier for consumers to integrate beauty supplements into their daily routines.
  • Functional Foods: Integration of beauty-boosting ingredients into everyday foods and beverages is on the rise, blurring the lines between supplements and regular diet.

Clean Label & Natural Ingredients

  • Plant-Based Ingredients: There’s a shift towards using plant-based and natural ingredients, such as botanical extracts and superfoods, which appeal to health-conscious consumers.
  • Transparency: Consumers are demanding more transparency regarding ingredient sourcing, production methods, and overall product safety.
  • Eco-Friendly Packaging: The industry is moving towards sustainable packaging solutions, reducing plastic use, and increasing recyclability.
  • Ethical Sourcing: Focus on ethically sourced ingredients and fair trade practices is becoming a significant selling point.

Scientific Backing and Clinical Studies

  • Comprehensive Formulas: Supplements that offer multiple benefits, such as combining vitamins, minerals, antioxidants, and probiotics in a single product, are becoming more popular.
  • Evidence-Based Claims: Increasing reliance on clinical studies and scientific research to substantiate product claims and efficacy.
  • Collaborations with Research Institutions: Partnerships with universities and research institutions to develop and validate new products.