Lief Raws, the raw materials division at Lief Labs, is excited to share our partnership with Caldic North America, a leading manufacturer and distributor of innovative food and personal care ingredient solutions.
We are very excited for Lief Raws to be exclusively partnering with Caldic to leverage Caldic’s robust distribution solutions enabling us to offer our outstanding lineup of science-focused specialty nutraceutical ingredients to a wider range of brands in the food and beverage and overall wellness space.
– Randy Rosinski, Chief Commercial Officer of Lief Labs.
As part of the agreement, Caldic will exclusively distribute Lief Raws’ range of premium nutraceutical ingredients across North America, with a focus on supporting the nutrition and wellness segments of the food & beverage industry.
Using trademarked ingredients in dietary supplements can offer several advantages, including quality assurance, brand differentiation, and potential marketing benefits. Here are some reasons to consider as well as a review of our ingredients:
Quality Assurance & Standardization
A study published in the International Journal of Food Science & Technology emphasizes the importance of quality control in dietary supplements to ensure the efficacy and safety of ingredients, especially with a global supply chain. A report by the World Health Organization (WHO) emphasizes the importance of standardization and consistency to ensure quality and efficacy.
Research-Backed Formulas
Trademarked ingredients often come with research supporting their efficacy, safety, and tested usage, which can be crucial for consumers seeking evidence-based supplements.
Consumer Trust & Recognition
A study in the Journal of Consumer Research highlights the role of trust in consumer decision-making, emphasizing the significance of brand trust in the supplement industry. Trademarks can contribute to marketing efforts by creating a recognizable brand identity and impacting consumer behavior through brand recognition.
Brand Differentiation
According to Forbes, the need for brand differentiation and authenticity is crucial in expanding competitive markets, including the dietary supplements industry. By distinguishing yourself from the competition in a way that is relevant to target customers, it can create brand loyalty and establish credibility — ultimately increasing market status.
Supply Chain Control
Supply chain management is the process of managing the flow of goods and services to and from a business. In the nutraceutical industry, supply chain control helps to ensure the quality and safety of products and provide consumers research to substantiate trademarked ingredient claims.
Final Thoughts
Clean Label & Natural Ingredients
It’s important to note that while trademarked ingredients offer potential benefits, careful consideration of the specific ingredient, its research backing, and the overall formulation is crucial. Always consult with regulatory authorities, adhere to quality standards, and stay informed about the latest developments in the field.
